Faith or No Faith: Nintendo Wii-U, Struggling Sales, and Improving Morale

Nintendo Wii U

The Wii-U; yet another underdog console from Nintendo.

Every now and then it helps to deliberately ask people for their thoughts or views. In terms of Nintendo’s Wii-U, the overall consensus seems somewhat scattered. There is no shortage of articles lamenting the consoles poor sales, and recently it was announced that the Wii-U is still going to be sold at a loss:

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“Earlier this week, Nintendo’s annual report cited Wii U hardware sales as a major factor in the company’s 36.4 billion yen ($387 million) operating loss. In the same document, Nintendo [President] Satoru Iwata promised investors the company will ‘strive to regain ‘Nintendo-like’ profits’ in the current fiscal year.

Selling hardware at a loss is a decidedly un-Nintendo-like practice. Iwata made headlines last October when he first revealed the company would be losing money on each Wii U sold. However, the following month Nintendo of America president Reggie Fils-Aime downplayed the significance of the profit shortfall, saying ‘as soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive.’” Continue reading

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